Parker's Self-Titled Album "Parker McCollum" Wins ACM Album of the Year.  Some records are made to chase the moment. Others are made because the artist has no choice but to get them out.  Parker's self-titled album...

A Movement in the Modern West  The West has been turned into an aesthetic. Filtered, performed, and worn for effect.  Somewhere along the way, what was once a way of life got flattened into a...

Find Your Fit... Four Fits. One Fresh Western Every Fresh Western hat tells a story, the difference is in the fit. Whether you like a deeper crown, a classic mid-profile, or that easygoing everyday ball-cap,...

Ever wonder the story behind a song? Dive in as Parker shares the story of this chart-topping hit.

The Fresh Western Way: A Modern Cowboy Code

The story behind the brand. Where we started and where we're headed.